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How do you know if something has been successful? How do you continue to move your marketing forward? sotto provides ongoing, objective marketing support to help you grade successes, make adjustments, anticipate change and plan your next campaign.
Customized in-house management tools and tactics
We create customized tools to help you manage your ongoing and future marketing efforts, including status reports, budget trackers, timelines and deliverable worksheets.
Budgeting, tracking and forecasting
Our numbers crunchers pump out frequent budget reports to help keep everyone in line so we have an accurate view of where funds are going and what's left in the pool.
Production and media management
Once you've signed off on creative components, we follow-thru with all production needs, including gathering quotes, scheduling press checks and being a direct liaison with printing, mailing and fulfillment houses.
Media buying and placement
We identify advertising outlets, from billboards to bus tails, radio spots to rotating banner ads. While we always keep things within budget, we continue to help you dream big and assess new opportunities.
Campaign assessment
Campaigns end much the same way they start - with an objective look at what's working and what needs a slight retuning. Throughout the process, we continue to identify and create new opportunities that support current and future programs.
What's next? sotto.
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sotto provides:
the follow-up and follow-thru that helps our clients continue to connect with their clients.
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