Some of sotto's favorite moments come during the planning phase. It's where we help you think big and explore all the ways to turn and merge your ideas into the elements of your brand.

Identify challenges, opportunities, strategy & objectives

Through interviews and strategy sessions, we help you uncover the perceived strengths and weaknesses of your current marketing activities and identify the parts that are and aren't working.

Research and create profiles of markets & audiences

Get to know your market and audience, both the ones you've met and those you'd like to meet. How do they find you? How would you like them to find you? Does your message connect with their needs, and vice versa?

Discover your voice & message

How can we improve and support the way you currently go to market? Are you underselling yourself? Does your message encapsulate the breadth of your services, represent your culture and speak to the needs of your audience?

Project planning & strategic campaign development

We distill company and market research into a concise, well-defined program brief. Think of the brief as your marketing playbook that includes key messaging, timelines, budgets and big ideas.

Set your foundation with sotto.